Why you need a marketing strategy
If you focus on the possibilities and challenges of your R&D rather than on end users’ priorities, you may end up pushing people to buy a product or service they don’t want.
To create the right product or service, at the right time, place and price, and ensure that the right people know about it, you need a considered marketing strategy based on verified data.
Developing your strategy
Our marketing experts are STEM-educated and highly experienced in launching innovations that disrupt markets. We love working on the cutting edge of ideas and technology and we take a scientific approach to strategy.
We provide support and training for researchers and innovators to develop evidence-based strategies with end users in mind, and ensure this guides their R&D and all other marketing activities.
We can conduct market research to identify customer needs, potential partners, prime market segments, and the most cost-effective communication channels to reach them.
On this basis, we’ll help you develop compelling value propositions to motivate investors and customers, and a delivery plan to ensure these messages hit the targets with maximum impact. And as your business evolves, we can find new opportunities and refine your marketing tactics.
Implementing your strategy
Who we've helped
Edith Cowan University (ECU) engaged gemaker to investigate the commercial potential of research outcomes in the field of cardiovascular disease diagnosis and outline the best...
A spin-out from the Smart Services CRC, Cruiser Interactive creates innovative solutions to enable better collaboration and presentation. From high-tech boardrooms, to operations centres and...
Cindicium engaged gemaker to devise and implement their marketing and PR strategy for investors, the shipping industry, government and other stakeholders. The gemaker team:...
gemaker helped Electric Vehicles Pty modernise and expand into new markets by providing strategic guidance, funding advice, a range of marketing collateral, two e-commerce websites,...
ANSTO Minerals is an international mining consultancy with world-leading expertise in uranium ore processing, rare earth process development and removal of radioactivity from ores. Strategic market...
gemaker helped the ANU Institute for Space (InSpace) secure critical support and funding by:...
The CRC for Low Carbon Living (CRCLCL) engaged gemaker in lieu of recruiting a Communications Manager. gemaker proposed an outsourced service model with a mix...
What our clients say
gemaker helped us develop a comprehensive communications plan and exceeded our expectations in delivery of high quality results in communications for the CRC and provided lasting impact to our stakeholders. gemaker’s customer service attitude is second to none.
The breadth and depth of the gemaker team’s knowledge showed both in their technical interactions with the researcher and their digestible and actionable report. They were highly responsive and the process was very smooth.
I choose to work with the gemaker team as they take the time to truly understand our business and our clients. The ideas that gemaker generate are practical solutions and therefore work in application. They listen to us, understand what we want to achieve and use their expertise to propose solutions, have helped us strike the right chord with our clients.
We have to be agile, so gemaker’s swift support as a one-stop-shop for strategic advice, business planning, graphic design, writing, etc, has been key to our success. They’ve saved us heartache by providing sound advice based on extensive experience. The responsive gemaker team speaks our language and their can-do culture is a great fit for InSpace.
Life Cell Marine Safety, is rapidly expanding into international markets. gemaker have been able to assist us with our digital marketing and PR in a cost-effective way. They understand the financial pressures of being a startup and have worked within our budget and with considerable flexibility to help us achieve our goals. They are a real partner in our journey and I am reassured that I can tap into many of their other services as required.
gemaker’s enthusiastic engagement was instrumental in increasing beta-testing clients to over 1000…[This] contribution was invaluable to maintaining the business momentum.
Working with gemaker has provided valuable guidance regarding business plans, marketing and PR, investment and product direction that has helped us quickly gain traction in the market.
gemaker had a strong attention to detail and a high level of professionalism that gave me comfort that we were in the right hands.
gemaker has provided guidance and support to polish our business strategies and best respond to the COVID-fuelled, rapid global growth in the e-mobility sector.
gemaker has been an invaluable resource and partner and we are so glad we settled on Natalie’s team to help us with our growth plans as they have been, and remain, a very important part of our journey.