Why you need a commercialisation strategy
The commercialisation pathway is complex, and most ventures fail in the ‘valley of death’ – the gap between innovation and revenue. To avoid becoming a statistic, you need a detailed, affordable, and effective strategy for success, based on commercialisation expertise and hard evidence.
Our senior team includes former commercialisation leaders from universities, CRCs, industry, government, and private investment entities. Averaging 20+ years’ commercialisation experience, we have produced customised, high-impact strategies for research organisations and businesses at every scale and stage, across diverse sectors.
For universities, research institutes and large corporations we collaborate on high-level, long-term strategies to help define R&D commercialisation objectives, frameworks, key alliances and intended outcomes for the entire organisation.
We’ll investigate your R&D commercialisation vision, strengths, structures and processes through interviews or workshops with relevant members of your executive, research leaders, and tech transfer staff.
We’ll also audit your IP portfolio and industry engagement. Combining this data with market research, we’ll determine key opportunities and means for amplifying and accelerating your commercialisation.
We’ll lay out our findings and prioritise strategic responses in a substantial, practical report with clear directives for cost-effective implementation.
Smaller groups and businesses
We can apply laser focus to a single innovation, research group, or small business, and co-design a specific commercialisation strategy to suit your budget, circumstances and goals.
If you have a great idea or invention, your best strategy might be to:
- sell or license your intellectual property (IP) to a commercial entity, or
- commercialise it yourself, and
- work within an existing entity, or
- establish a spin-off or start-up, or
- undertake a merger, acquisition or joint venture.
Our team members with specific expertise in your sector will meet with you to discuss your innovation and any steps you’ve taken to commercialise it. We’ll ask incisive questions and collect all necessary data to develop deep understanding of your capabilities and market.
We’ll produce a comprehensive, succinct and readable strategy document, providing a clear action plan with risk mitigations and flexibility to respond to market fluctuations.
To fund your commercialisation journey, we can also assist with grant writing and investor pitches.
We’ll help you determine your fastest route through the valley of death and choose the right commercialisation vehicle to reach revenue and growth.
Who we've helped
Curtin University engaged gemaker to conduct an independent commercialisation assessment of a software-based diagnostic tool. Following meetings with the Curtin Researcher & Commercialisation Teams, gemaker...
gemaker was engaged to guide and facilitate Western Sydney University’s (WSU) development of three new strategic research initiatives (SRIs): The gemaker team delivered a raft...
With over 100 research centres and institutes tackling society’s complex problems in innovative ways, independent world rankings place The University of Melbourne (UoM) among the...
The University of NSW (UNSW) Knowledge Exchange facilitates partnerships and collaborations with industry, government and communities. When UNSW Knowledge Exchange suffered a period of short...
gemaker was contracted by RMIT to determine the commercial feasibility and potential path to market for two distinct applications of their novel Hydrogen Sensor: detection...
gemaker developed a marketing and media plan to help gain funding and exposure for microFleet®, along with key messaging and marketing materials (including a website,...
gemaker helped Electric Vehicles Pty modernise and expand into new markets by providing strategic guidance, funding advice, a range of marketing collateral, two e-commerce websites,...
Swinburne University of Technology (SUT) engaged gemaker to develop a two-year strategic plan for research and development activities, and to conduct due diligence on SUT’s...
gemaker wrote Stormseal’s application for an Accelerating Commercialisation grant from the Australian Government, which won a $450K grant in 2016. gemaker continues to provide Stormseal...
What our clients say
gemaker were generous in sharing their wealth of commercialisation knowledge in the context of the university environment as well as from the perspective of industry. Their depth of experience meant that they could provide flexible and practical solutions with real-world examples.
The gemaker team rose to the challenge of analysing the complex market for our products. I appreciated their hands-on, proactive and adaptive approach. They are skilled interviewers and delivered an insightful report with a clear path for the next steps in our commercialisation.
gemaker are truly client focussed. They are keen to provide us with what we need rather than force us to accept what they’ve done before.
I recommend gemaker as a cooperative, collaborative and enthusiastic team who are leaders in their space.
gemaker’s enthusiastic engagement was instrumental in increasing beta-testing clients to over 1000…[This] contribution was invaluable to maintaining the business momentum.
The gemaker team has diverse skills and experience ranging from media and marketing to commercialisation and intellectual property strategy, fundraising and industry and government partnerships. They have helped on all these fronts to position our company as a national leader in sustainable urban mobility.
I highly recommend Gemaker’s services to businesses at all stages of growth.
gemaker had a strong attention to detail and a high level of professionalism that gave me comfort that we were in the right hands.
gemaker has provided guidance and support to polish our business strategies and best respond to the COVID-fuelled, rapid global growth in the e-mobility sector.
gemaker has been an invaluable resource and partner and we are so glad we settled on Natalie’s team to help us with our growth plans as they have been, and remain, a very important part of our journey.