Is your idea technically and commercially viable?
Market research and idea validation are essential steps in early commercialisation.
Before you spend – and perhaps waste – lots of time and money developing your concept or technology, you should find out if anyone really wants it! Early engagement with end users will guide your R&D in the right direction from the start.
You’ll need a business case based on hard evidence of market demand and technical capability to satisfy criteria for grants or investment.
Essential information about your customers and competitors
Our expert technology and market assessors can help you supply the necessary information and figures for a grant application or investment pitch:
- How do you know that your innovation solves a real customer problem or need?
- What alternative solutions exist, and how is yours different and better?
- Can you prove that your innovation is ready for market i.e., there are no technical compatibility or regulatory issues?
- How many people need your product or service, how much are they willing to pay for it, and will that support a viable business?
- Which is your easiest or most valuable market? Are these the same or which should you target first?
- Are there market influencers you should work with and if so, how can you win them over?
How we find and present the answers
We can:
- match the scope and method of our research to your information gaps and budget
- undertake web-based research, a literature review, a quick patent search for prior art, and/or interviews with industry experts, influencers and end users as appropriate.
- explain our findings in a comprehensive, succinct and readable report – a sound basis for your commercialisation strategy and funding approach.
- help you to develop a clear and compelling business case for internal/external stakeholders and funders.
Who we've helped
What our clients say
The gemaker team have an approach to commercialisation and the gathering of market intelligence that is evidence-based, rigorous and follows a logical methodology.
The breadth and depth of the gemaker team’s knowledge showed both in their technical interactions with the researcher and their digestible and actionable report. They were highly responsive and the process was very smooth.
The gemaker team rose to the challenge of analysing the complex market for our products. I appreciated their hands-on, proactive and adaptive approach. They are skilled interviewers and delivered an insightful report with a clear path for the next steps in our commercialisation.
I choose to work with the gemaker team as they take the time to truly understand our business and our clients. The ideas that gemaker generate are practical solutions and therefore work in application. They listen to us, understand what we want to achieve and use their expertise to propose solutions, have helped us strike the right chord with our clients.
gemaker was able to provide me with a very high-quality, accurate report that met my exact requirements within a short timeframe. Their flexible approach and efficiency delivered the exact results that I needed.
We have to be agile, so gemaker’s swift support as a one-stop-shop for strategic advice, business planning, graphic design, writing, etc, has been key to our success. They’ve saved us heartache by providing sound advice based on extensive experience. The responsive gemaker team speaks our language and their can-do culture is a great fit for InSpace.
gemaker understands the university sector. The team applied a practical approach with excellent communication to develop our Research School’s strategic business plan – a very positive experience.
KCA chose gemaker for their sector knowledge, competency and cost-effectiveness. gemaker delivered the inaugural SCOPR report in an excellent format to tight deadlines, demonstrating professionalism, clarity and sensibility in all interactions. The report was well-received by research organisations and government stakeholders.
Natalie is a gem if you would pardon the pun. Natalie and her team are highly professional, very dedicated and as a result their analysis is thorough and they provide detailed insights. Within a tight timeframe they provided us with professionally researched information for inclusion in our business plan. We would not have been able to have put together such a detailed business plan without them.
