Failing to plan is planning to fail
A comprehensive business plan aligned with your commercialisation strategy will keep your team on track and maximise your chance of success. Without one, you’re extremely unlikely to win a grant or attract investors.
A marketing plan is a key part of your business plan, focused on how you will engage audiences to achieve your business objectives, with an evaluation of your tactics built in.
Plan to be SMART
Our team of commercialisation and marketing experts will rapidly assimilate your circumstances, capabilities and aspirations, and help you develop a customised business plan that’s SMART:
- Specific – and simple, yet significant, for your business and sector
- Measurable – to make it meaningful and motivating for potential funders/partners
- Achievable – and agreed by all involved parties
- Relevant – to your strategy and to funders’/partners’ intended results
- Time-limited – and timely.
Depending on your needs and budget, we can provide expert feedback on your draft plan, develop a particular section you’re struggling with, or write your entire plan from scratch.
Generally, your business plan should include the following:
Plan to engage and motivate
Who are your target audiences? What are their constraints and drivers? What key messages do you need to deliver to them and when will delivery have the greatest impact? What’s your marketing budget? What communication channels will be most cost-effective? How will you measure the impact of your marketing activities?
We’ll assist you to answer these questions and create a customised plan that you can confidently execute, evaluate, and evolve.
Who we've helped
To help the ANU Research School of Astronomy & Astrophysics (RSAA) build a market-ready business unit, gemaker provided:...
gemaker helped Electric Vehicles Pty modernise and expand into new markets by providing strategic guidance, funding advice, a range of marketing collateral, two e-commerce websites,...
gemaker was engaged to facilitate a strategic planning day for VPAC Innovations. In addition to designing the structure of the meeting, sourcing a guest speaker...
In collaboration with a Defence Science and Technology (DST) Group project team, gemaker delivered an internal strategy for engagement with small-to-medium enterprises (SMEs) enabling tech...
Swinburne University of Technology (SUT) engaged gemaker to develop a two-year strategic plan for research and development activities, and to conduct due diligence on SUT’s...
The Smart Services CRC engaged gemaker to develop and implement a commercialisation strategy for their new iSee video collaboration technology. Over three years, gemaker:...
What our clients say
gemaker has provided guidance and support to polish our business strategies and best respond to the COVID-fuelled, rapid global growth in the e-mobility sector.
gemaker has been an invaluable resource and partner and we are so glad we settled on Natalie’s team to help us with our growth plans as they have been, and remain, a very important part of our journey.
The gemaker team has diverse skills and experience ranging from media and marketing to commercialisation and intellectual property strategy, fundraising and industry and government partnerships. They have helped on all these fronts to position our company as a national leader in sustainable urban mobility.
I highly recommend Gemaker’s services to businesses at all stages of growth.
Our application was so comprehensive and well written that we didn’t receive any requests for clarification from the assessors. We’re grateful for gemaker’s guidance, and the tireless work they gave to our proposal.
gemaker’s enthusiastic engagement was instrumental in increasing beta-testing clients to over 1000…[This] contribution was invaluable to maintaining the business momentum.
gemaker understands the university sector. The team applied a practical approach with excellent communication to develop our Research School’s strategic business plan – a very positive experience.
gemaker are truly client focussed. They are keen to provide us with what we need rather than force us to accept what they’ve done before.