Case study: ANU Research School of Astronomy & Astrophysics

Market research and business planning

To help the ANU Research School of Astronomy & Astrophysics (RSAA) build a market-ready business unit, gemaker provided:

  • a comprehensive report on market research findings from web analysis and interviews, including market segmentation, customer and competitor analysis, SWOT and PESTLE analyses, risk analysis, and identification of potential future strategic partners and customers
  • a commercialisation strategy workshop for senior staff, covering the market research, cultural change, operational implications, product/service market-readiness, budget and resources
  • a detailed business plan, including high-level targets, resource allocation and timelines with key deliverables
  • a follow-up workshop with senior staff to review the plan and identify further action required
Services provided:
Business and marketing plansMarket research, idea validation & business cases