Case study: Smart Services CRC (iSee)

Commercialisation & marketing strategy + implementation and winning a $50K grant

The Smart Services CRC engaged gemaker to develop and implement a commercialisation strategy for their new iSee video collaboration technology.

Over three years, gemaker:

  • conducted extensive market research
  • prepared a funding strategy and business plan
  • successfully applied for a $50k Commercialisation Australia grant
  • attracted over 1,000 beta testers and first product licences ($300k+)
  • successfully applied for State, National and International iAwards for iSee
  • prepared marketing materials (print, web and social media)
Services provided:
Branding & graphic designBusiness and marketing plansCommercialisation strategyCommunicationsGrant writing & investor pitchesMarketing strategy