Media and PR

Benefits of a media and PR strategy

While advertising is important, unpaid editorial exposure – in niche or national media – builds greater trust and credibility.

Mainstream media coverage puts your innovation and organisation front-and-centre for consumers, industry, and government. You can leverage this to advocate for change and even become the go-to expert in your field.  

Consequently, competition for media space/time is intense, so you’ll need a highly effective media and PR strategy to secure the spotlight.

How to catch the news cycle

Landing significant media coverage requires expert cunning and an insider advantage, which is where we can help.

We’ll introduce you to our Media Specialist, Ernestine Lavalle. With 25+ years’ journalism experience and close contacts across traditional media and online platforms, she can:

  • transform complex ideas into plain English to capture the attention of a general audience
  • pitch your story to relevant media, including mainstream, niche, and digital outlets
  • refine your message and train you to deliver it confidently in interviews
  • help you design media events and PR opportunities, and
  • share strategies for crisis or reputational management.

Making headlines, opening doors

gemaker has garnered local, national, and international media coverage for our clients worth more than $1.5M.

We’ve positioned carefully crafted stories in a wide range of print, online and broadcast media outlets, attracting public attention and influencing state and federal governments to generate new opportunities for the featured innovators.

Our clients in the media

What our clients say