Benefits of a media and PR strategy
While advertising is important, unpaid editorial exposure – in niche or national media – builds greater trust and credibility.
Mainstream media coverage puts your innovation and organisation front-and-centre for consumers, industry, and government. You can leverage this to advocate for change and even become the go-to expert in your field.
Consequently, competition for media space/time is intense, so you’ll need a highly effective media and PR strategy to secure the spotlight.
How to catch the news cycle
Landing significant media coverage requires expert cunning and an insider advantage, which is where we can help.
We’ll introduce you to our Media Specialist, Ernestine Lavalle. With 25+ years’ journalism experience and close contacts across traditional media and online platforms, she can:
- transform complex ideas into plain English to capture the attention of a general audience
- pitch your story to relevant media, including mainstream, niche, and digital outlets
- refine your message and train you to deliver it confidently in interviews
- help you design media events and PR opportunities, and
- share strategies for crisis or reputational management.
Making headlines, opening doors
gemaker has garnered local, national, and international media coverage for our clients worth more than $1.5M.
We’ve positioned carefully crafted stories in a wide range of print, online and broadcast media outlets, attracting public attention and influencing state and federal governments to generate new opportunities for the featured innovators.
Our clients in the media
What our clients say
gemaker helped us develop a comprehensive communications plan and exceeded our expectations in delivery of high quality results in communications for the CRC and provided lasting impact to our stakeholders. gemaker’s customer service attitude is second to none.
KCA chose gemaker for their sector knowledge, competency and cost-effectiveness. gemaker delivered the inaugural SCOPR report in an excellent format to tight deadlines, demonstrating professionalism, clarity and sensibility in all interactions. The report was well-received by research organisations and government stakeholders.
Life Cell Marine Safety, is rapidly expanding into international markets. gemaker have been able to assist us with our digital marketing and PR in a cost-effective way. They understand the financial pressures of being a startup and have worked within our budget and with considerable flexibility to help us achieve our goals. They are a real partner in our journey and I am reassured that I can tap into many of their other services as required.
The gemaker team has diverse skills and experience ranging from media and marketing to commercialisation and intellectual property strategy, fundraising and industry and government partnerships. They have helped on all these fronts to position our company as a national leader in sustainable urban mobility.
I highly recommend Gemaker’s services to businesses at all stages of growth.
gemaker had a strong attention to detail and a high level of professionalism that gave me comfort that we were in the right hands.
gemaker helped AINSE significantly increase our profile. They understand our organisation and needs, so we will definitely use gemaker’s services again.
gemaker has provided guidance and support to polish our business strategies and best respond to the COVID-fuelled, rapid global growth in the e-mobility sector.
gemaker has been an invaluable resource and partner and we are so glad we settled on Natalie’s team to help us with our growth plans as they have been, and remain, a very important part of our journey.