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Case study: Alkane Resources

Communications to support growth into globally recognised mining company

gemaker continues to provide strategic, proactive marketing and communications for all stakeholder groups, to take Alkane from start-up explorer to global mining company, with the aim of attracting $1.3 billion investment.

The work has included:

  • media liaison, PR, advertising, exhibitions, presentations, newsletters, infographics, FAQs
  • new website design, content and CMS
  • development and implementation of effective social media strategy
  • successful lobbying of State and Federal Ministers and advisors to change export funding eligibility
  • Ministerial briefings and tours, community consultation and events including the Ministerial opening of the Tomingley Gold Mine
  • successful stakeholder relations management throughout the review of the Environmental Impact Statement for the Dubbo Project
  • submissions that won Alkane two NSW Mining Health, Safety, Environment & Community Awards (2015), and two NSW Minerals Council Awards – for Mining Operation of the Year (2018) and Explorer of the Year (2021 & 2023).

There are a lot of players who can offer investor and media relations services, however the diversity of skills that the gemaker team offers has allowed them to deliver work for Alkane not only to an exceptionally high standard but also with broad influence.

We engaged Natalie and her team to implement strategies to improve the way we communicate with our external stakeholders. Not only have we seen a significant improvement in the way we are communicating with them, we also believe the quality of this communication has improved dramatically, resulting in much stronger stakeholder engagement.

Natalie and her team have a strong diversity of skills and therefore a broad sphere of influence. By leveraging off this, gemaker have used their networks to open communication between Alkane and a broad range of stakeholders that might otherwise have been unavailable to us.

Ian Chalmers Managing Director, Alkane Resources Ltd
Services provided:
Branding & graphic designCommunicationsCopywritingMarketing strategyMedia & PRWebsites & digital marketing
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gemaker acknowledges the Traditional Custodians of the lands on which we live, meet and work. We wish to pay our respects to Elders past, present and emerging and recognise the continuous connection of Aboriginal and Torres Strait Islander people to land, water and Country.

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