Case study: CAST CRC

Commercialisation and marketing strategy and implementation

CAST recruited gemaker to assist with promotion of CASTvac™, a novel vacuum valve for the high pressure die-casting industry.

The gemaker team:

  • conducted market research
  • developed a comprehensive business plan
  • assisted with a successful application for an Energy Efficiency Information Grant of $497,000 that CAST developed in collaboration with the Australian Foundry Institute
  • developed and implemented an effective social media strategy
  • coordinated CAST’s involvement in National Manufacturing Week, generating 20 new leads.
Services provided:
Funding strategyGrant writing & investor pitchesMarketing strategy