Case study: Cruiser Interactive – Smart Services CRC

Market research and marketing communications

A spin-out from the Smart Services CRC, Cruiser Interactive creates innovative solutions to enable better collaboration and presentation. From high-tech boardrooms, to operations centres and retail display suites, their technology leverages large interactive screens to share information intuitively and quickly.

gemaker delivered: 

  • a comprehensive market research report 
  • a marketing communication plan 
  • marketing collateral (brochures, case study videos, website content)
  • winning award submissions

gemaker’s findings were used to position Cruiser in the market. gemaker brought Cruiser a new multi-national client and the Cruiser software platform was adopted by Victoria Police, Queensland Fire and Emergency Services, NEC, Queensland Government Air, Flight Centre, Jemena, Allam Homes, Alzheimer’s Australia, Swinburne University, and many more.

Submissions by gemaker won Cruiser three Merits in the iAwards – at state, national and international levels.

Services provided:
CommunicationsMarket research, idea validation & business casesMarketing strategy