Marketing makes or breaks commercialisation; don’t make these mistakes

Unfortunately, many STEM innovators underestimate the importance of marketing. I’m frequently contacted by research organisations or innovative businesses seeking to commercialise new knowledge or technology, who are suffering the consequences of an inadequate or non-existent marketing strategy. I always wish they’d asked for assistance earlier – before they made costly errors I could have helped […]

Commercialisation Recommendations and Cautions for CRCs

This article is based on Natalie Chapman’s presentation at the annual conference of the Cooperative Research Centres Association in May 2018. I’ve been commercialising innovations arising from research organisations for 17 years. Over this time, I’ve been involved with four Cooperative Research Centres (CRCs). I assisted the CRC for Welded Structures with a pitch presentation […]

#AUSinnovates Launch – So what’s innovation doing for us anyway?

A new social media campaign launching today aims to turn the talk about Australia’s R&D commercialisation on its head by celebrating and highlighting their marketplace success. The #AUSinnovates campaign is the brainchild of gemaker, an award-winning science and technology commercialisation consultancy. ‘We’ve heard it too many times: Australian research and innovation is world-class, but as […]

Commercialising your innovation: fund, market and focus…or fail

I’ve spent a good part of the last 16 years helping researchers and innovators bring their ideas out of the lab and into the market. I’ve witnessed the development of numerous innovations from ideas through to tests, prototypes and scale-ups, to product sales and spin-off companies. I’ve seen commercialisation plans succeed while others fail, and […]

Commercialisation in botanical terms – Sowing the seeds of technology transfer

Download the industry engagement graphic which explains what technology transfer is, why it doesn’t work so well in Australia and how we can improve it with better industry engagement by researchers. Originally I trained as a chemist, but recently I’ve been thinking about the commercialisation of research outcomes – gemaker’s area of expertise – in […]

Engaging industry: a traveller’s guide

Calls that Australian research is not being adequately translated into commercial advantage for the nation have been heard for more than 20 years.

Is Commercialisation the Dark Side of research?

Like a Jedi apprentice, I began my science degree because of my love of and interest in science. I was not interested in doing a business degree or any degree that would purely maximise my salary prospects.

First Results on Capabilities in Tech Transfer – KCA annual conference

Raising the bar however, means knowing where the bar is first set.

Australian Technology Transfer Professionals asked to participate in self-assessment survey

This self-assessment is designed to identify and measure individual capabilities within this sector, allowing us to collectively identify the competencies required to bring innovations in Australia to market.

Anyone can Innovate!

So what is Innovation and what do you need to do it? Do you need to be a Steve Jobs or Mark Zuckerberg? The answer is no!