Insights

Insight
The perils of finding your balance
31 January, 2014
I made a conscious decision to do nothing over the break. I didn’t touch my...
Insight
The not-so-terrible twos
24 November, 2013
Below, I’ve picked out a few key things that I learnt over the course of...
Insight
Making the deal: tips and tricks for successful IP licensing
22 November, 2013
While most companies will hire the services of an IP lawyer for the formal negotiation...
Insight
Are you ready for Australia’s new workplace bullying reforms?
4 October, 2013
On January 1 2014, businesses across Australia will face key changes to the way that...
Insight
Social Media – inspiration or irritation?
25 August, 2013
Do you want to generate new business? Position yourself as a thought leader in your...
Insight
Small brand budget, big brand thinking
11 July, 2013

Michael Locke is an Australian branding expert and the founder of marketing consultancy LOCKE Pty...

Insight
Securing investment in the Valley
23 June, 2013
The majority (89%) of venture capitalist (VC) investors are male....
Insight
Silicon Valley trip – Toss another enchilada on the barbie
11 June, 2013
The guys were so unassuming and happy to help us, despite having huge runs on...
Insight
An image tells a thousand words – professional photography for people and products
22 April, 2013
Professional photographs are as important to your commercial identity as your business cards and logo....
Insight
A precinct by any other name…
22 March, 2013
A new initiative from the Federal Government’s AusIndustry department will see $504.5 million committed to...
Insight
Tidy desk, tidy mind?
28 February, 2013
Many of us have worked in office environments where there is a strong emphasis on...
Insight
A Christmas (employment) angel
17 December, 2012
The 40-hour, 9-5 week is entrenched in the professional world we live in, but continues...

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