APEC International Presentation – Marketing and Strategy for Technology Transfer Practitioners

gemaker’s Commercial Director and Chair of the Alliance for Technology Transfer Professionals (ATTP), Athena Prib RTTP, presented ‘Marketing and Strategy for a Technology Transfer Practitioner’ at the Asia-Pacific Economic Cooperation (APEC) Bio-Medical Technology Commercialization Training Center (TCTC ) Technology Transfer Training Pilot Program in December 2014 in Seoul, Republic of Korea.  She was one of numerous speakers on commercialisation and knowledge exchange. The event was well attended with over 100 technology transfer practitioners from across Asia.

The Pilot Program was the first to be run by the APEC TCTC, an international initiative with Korea by The Korea Health Industry Development Institute (KHIDI), and Thailand by theThailand Center of Excellence for Life Sciences (TCELS) and the Association University Technology Managers (AUTM) .

The Center is the first of its kind in the region and was launched during the Pilot Program. It is expected to be fully operational in 2015 with AUTM, a US-based non-profit that promotes technology transfer globally, providing content and training. Trade, economic and health officials from each of the 21 APEC member economies, under the auspices of the APEC Life Sciences Innovation Forum, will guide the Center’s strategic decision-making.

APEC TCTC main focus is on building the capacity of policy makers, practitioners and businesses, to move new biomedical technologies onto the market as emerging economies in the region play a more active role in research and development.

The Center will foster the adoption of translational research, to ensure use for practical applications that enhance public health. Additional focus will be on strengthening intellectual property management and business development, including strategy, valuation and marketing. The Center will serve as a platform for promoting policies conducive to commercialisation in the medical life sciences sector.

Click on a copy of Athena’s Presentation Marketing and Strategy for a Technology Transfer Practitioner Presentation