In 2025, the Australian Council of Deans of Science (ACDS) transitioned its Australian University Science publication to a predominantly digital magazine.
To support the transition, gemaker developed a digital marketing and communications strategy designed to increase awareness, readership and engagement. This included identifying and prioritising key audience segments, developing market positioning and key messages, and recommending suitable marketing channels and an implementation schedule.
gemaker conducted market research and developed a comprehensive database of relevant target organisations and contacts, before implementing the strategy for both 2025 editions. Both campaigns focused primarily on social media and email marketing.
