The UNSW Digital Grid Futures Institute engaged gemaker to conduct market research on lithium-ion battery (LiB) safety awareness, initiated by Fire and Rescue NSW, which led to the development of a targeted digital campaign.
gemaker’s initial market research included analysis of industry reports, academic papers, demographic datasets, and existing communications, which identified priority audience segments and their preferred digital channels.
Based on this research, gemaker developed and executed a digital campaign designed to both educate audiences and capture behavioural data through structured surveys. The campaign leveraged paid media across Facebook, Instagram, and Google Display, with creative assets directing users to short, interactive questionnaires focused on LiB safety practices and attitudes.
Final outputs included detailed campaign and market research reports with accompanying presentation materials.
