SCOPR survey only tells part of the research commercialisation story
This week, Knowledge Commercialisation Australasia released its first Survey of Commercial Outcomes from Public Research (SCOPR). Based on data collected and analysed by gemaker from 34 Australian and 15 New Zealand universities and research organisations, SCOPR benchmarks how the research sector is currently engaging with industry to ensure research makes it out of the lab […]
Niamh Chapman – That’s what I call Science
To celebrate International Women’s Day and as part of our commitment to being Women in STEM Decadal Plan Champions, we’re highlighting an impressive early career researcher who is definitely on the rise. Niamh Chapman is a passionate medical research and science communicator, based at the Menzies Institute for Medical Research. Her research interests include improving […]
A better world through education, unity and action
As a country, we are in the unfortunate position of witnessing first-hand what climate change is doing to our home, plants and animals. If we continue with ‘business as usual’ we are condemning our children and children around the world to a future with more severe and devastating storms, food shortages as the plants and […]
What does the future hold?
As we rang in the New Year for 2020, I had a similar feeling of deep apprehension and anxiety to when I turned on the news coverage of planes flying into the World Trade Centre in 2001. After the initial shock and horror, I imagined the implications, thinking ‘Is this the start of WWIII? I […]
How to inspire 2000 students in one hour for the cost of a high-end iPhone
At gemaker, part of our mission is to build Australia by inspiring the next generation. We also know that not every business has the time or expertise to deliver a full-blown educational package. But you can still make a big difference. Here’s how. Donate money for STEM equipment For National Science Week 2019, gemaker arranged […]
Marketing makes or breaks commercialisation; don’t make these mistakes
Unfortunately, many STEM innovators underestimate the importance of marketing. I’m frequently contacted by research organisations or innovative businesses seeking to commercialise new knowledge or technology, who are suffering the consequences of an inadequate or non-existent marketing strategy. I always wish they’d asked for assistance earlier – before they made costly errors I could have helped […]
Guide to Market Research, Part 3 – Tools to light your way out of the chaos…
Over the past couple of months we’ve been exploring the ins and outs of market research – why it’s essential (part 1), how to gather the information that’s required (part 2)… and now we’re going to look at the final piece of the puzzle, which is what to do with the vast pile of information […]
Guide to Market Research, Part 2 – Gathering the pieces and putting them together
Once you’ve committed to a market research campaign and identified what information you need (see part 1), the bulk of the work begins. Conducting market research is not generally quick or straightforward. It requires persistence, rigor, organisation, flexibility and intuition – and can take up to three months or more to prepare it as a […]
Guide to Market Research, Part 1 – Why it’s one of the best investments you’ll make
It might sound obvious, but one of the key steps in taking a new product or service to market is to ensure you have a thorough understanding of that market. And by ‘thorough understanding’ we mean more than a vague gut feeling about the identity of your target audience and their needs, or educated guesses […]