Case study: University of New South Wales

Commercialisation strategy and investor pitch

A University of New South Wales (UNSW) research team has developed advanced tactile sensing robotic technology with potential applications ranging from fruit picking to surgery.

gemaker conducted interviews with the lead inventor and a key researcher, completed preliminary market research and provided advice on IP strategy and funding strategy. gemaker assisted in the development of a pitch for UNSW to present to Main Sequence Ventures, who manage the CSIRO Innovation Fund and invest in the translation of research into global-scale businesses.

The pitch was delivered successfully to investors who asked for a follow-up meeting. gemaker recommended that UNSW identifies and engages with relevant industries to find potential partners with whom they could develop the technology to meet their specific needs.

Services provided:
Commercialisation strategyGrant writing & investor pitchesMarket research, idea validation & business cases