Case study: Centre for Sustainable Materials Research & Technology

Market research and commercialisation strategy

The Centre for Sustainable Materials Research & Technology (SMaRT) at the University of New South Wales (UNSW) aimed to commercialise a range of recycled glass/textile/coffee waste panels and tiles for tables and benchtops. SMaRT engaged gemaker to conduct extensive market research to inform their commercialisation strategy and support their funding applications.

gemaker identified and interviewed key contacts in local and state government procurement, furniture and interior design and architecture firms. The team conducted substantial online research to determine the market size and segments, industry trends and competitors.

gemaker delivered a concise but comprehensive report explaining the market drivers, influencers, barriers and a clear path to market including marketing channels and champions.

In addition, gemaker provided warm introductions to key influencers in government and private sectors. Using the report as a basis, SMaRT successfully applied for a $1.5m grant.


Services provided:
Commercialisation strategyMarket research, idea validation & business cases