Case study: Australian Strategic Materials

Strategic Communications

To help Australian Strategic Materials (ASM) navigate a de-merger from parent company Alkane Resources and pursue government support and local/international investment for the Dubbo Project, gemaker provided the following: 

  • De-merger communications including emails to shareholders, migration of social media followers and e-news subscribers, posts and articles, and responses to inquiries from shareholders and media.
  • ASX releases with email alerts to subscribers, plus website updates and social media posts for every ASX announcement.
  • Ongoing communications strategy and planning, with key messages for different audiences and a timeline of actions.
  • ASM’s new logo, branding guide and templates, and a range of print and online marketing collateral, including animated video assets.
  • Optimised content for a new, dual language (English/Korean) website.
  • Numerous presentations for diverse investor groups, including graphic design and video elements, plus presenter training and practice.
  • Lobbying of local MPs, State and Federal Ministers, the Chief Scientist, Export Finance Australia and other government departments/agencies
  • Regular social media posts about ASM and industry-relevant subjects
  • Design and compilation of the annual report
  • Assistance with the online AGM by preparing a presentation, website info, emails to shareholders and other communications
  • A quarterly community newsletter delivered via email and the website
  • A logo and collateral for sub-brand Toongi Pastoral Company
Services provided: